Citizen “Better Starts Now”

I just saw this commercial. I think it is super awesome and I had to share it with you!

  1. Pocket watch 1924
  2. Parashock, Japan’s first shock resistant watch, 1956
  3. Parawater, Japan’s first water resistant watch, 1959 – (read the Later edit)
  4. Cryston Solar Cell- World’s first analog light-powered watch, 1976
  5. Eco-drive – satellite wave F100

Here it is!

Better Starts Now is the simple belief that it is always possible to make something better, and that now is the time to start doing it.

Read more about the historical Citizen watches HERE.


Later edit: Unfortunately Citizen Co. got the wrong watch in their commercial. The first water resistant watch didn’t have a date as the one featured here dropped into the aquarium. Read more about the REAL first Japanese water resistant watch HERE. – The Parawater!