Adam’s great story of Citizen Chronometer


Adam is a great guy from Australia with a great watch story to share. Without further ado I will let him tell you all about it! 🙂

“So…about the watch. I didn’t wear it to my wedding as the wedding was in Sydney 4 hours drive from here (Port Macquarie) followed by a honeymoon in Melbourne. I did not want to lose it.

We had an amazing wedding staying in Sydney, then in Melbourne.

I never had the chance to get the watch serviced before the wedding as I was very busy.
When I was 10 years old I stayed with my Aunty and Uncle for a week. They live on acreage in a small village one hundred and sixty kilometres west of Sydney called Old Bowenfels. My uncle Karl was an elderly man who worked as an electrician for his entire working life.

As Australia was isolated when he was younger he had to be innovative or creative to enjoy modern technology. He built a television set using a radar screen, a valve radio, and a device that could record voices or sounds onto vinyl. He recorded my great, great grand parents singing Silent Night in English and in Danish.

He was an amazing man who still maintained the property into his mid eighties cutting wood and loading coal into the “Donkey” (a very, very old hot water system). He was very resourceful and refused to replace things that still work, if it failed he would repair it.

When I found the watch it was sitting on a shelf covered in dust and dirt. The watch had been sitting there so long that the leather band had dried out and gone solid. The watch must have had a pretty hard life as what you saw in the photos. I asked him if I could have it and being a generous man he said yes without a second thought. I took the watch home with me and always held it in high regard. He passed away two years ago after a long battle with asbestosis and dementia. Knowing he was unwell for a long time it was hard for me as I have never really grieved his passing or even cried.

I think of my uncle often because he was like a grandfather to me. I spent a great deal of time on their property and was very close to my uncle. He taught me to weld, basic electronics and like I said also served as a grandfather figure.
That is why I hold this watch in high regard because when I hold it, it reminds me of my childhood and of my time spend with my uncle.

I also feel guilty about the watch at the same time as my Uncle became estranged from his eldest son for a very long time, his grandchildren did not want to see him or my aunt as they felt that they were boring. At the funeral I sat near the front of the church. It was very awkward as my third cousins, his grand children were devastated at losing Karl. I think it was because they were sad for the time lost that they could have spent with him.

So now the watch sits in a watch case with many other watches that I like. I never wear it because I don’t feel comfortable with the idea of wearing it but also I like keeping the watch as it represents the time that I have spent with my Aunty and Uncle. It is something that is very special to me.”

citizen chronometer officialy certified

Thank you Adam! I am sure the readers of Vintage Citizen Watches loved the story just as much as I did! Many times the watches are a lot more than time telling devices and they have great value due to our emmotional connections and the stories they tell about our past, about our loved ones, about our memories.  

A few words about the watch: Citizen had a line of hi beat (36,000 bph) called Leopard. Adams watch was the top of the Leopard. They had their own logo and medallion as seen on the screw in caseback.  The case is gold plated, with a stainless steel caseback and a gold inlay medallion. All were 36,000 bph and most were made with 28 jewels, but there were also 31 and 32 jewels models. Adam’s watch has 31 jewels. These use the 7250 movement (7230 in the 28 jewel ones).

Read more about another beautiful Citizen Leopard here: https://vintagecitizenwatches.com/2014/11/22/citizen-leopard-36000/

And another special Citizen Chronometer Officially Certified HERE.

Undersea Treasure – Citizen 150m 52-0110


The emotional connection with our watches is in fact the main force that drives us into collecting them. A 1969 great Moon landing story made the Omega Speedmaster the icon that it is today. Same goes with “Paul Newman” Rolex Daytona, Heuer Monaco and many others. Patek takes the emotional connection to an art form level. Well, now we have a great Citizen story too!

Starting from this post and then with the contribution made on the Vintage Citizen Watches group page on Facebook  by Renato I am here to introduce to you this great story of the Citizen Undersea Treasure. Our hero is the vintage Citizen 150m diving watch model 52-0110. I also contacted the newspaper and Stephanie was happy to provide me all the information they had so far regarding this. Unfortunately they were more into the interesting situation and not into watches so a lot of details I had to figure out myself.

You can learn more details about this model (Citizen 150m 52-0110) in HERE.

Neil Blakers of Cromer found this awesome watch while “strolling along the beach on Saturday afternoon”  on Long Reef Beach in Australia.  “I realized it was a watch but the face and body were covered in barnacles. It looked as though it had once been growing on a rock or at the bottom of the ocean and been thrown up by a heavy surf” he said. He treated the found object with lemon and grapefruit juice only to clearly notice that the watch was still ticking. In the pictures below the seconds hand is in a different position so the watch is for sure still alive. That was great news indeed!  Neil understood the importance of his find and took the watch to Citizen Watches Australia at Brookvale who forwarded it to the Tokyo Head Office where they determined at the Product Quality Section of their Tanashi Factory that the watch was made in 1977. Based on my knowledge about vintage Citizen divers it is safe to declare that the exact model number is 52-0110, type 1 dial variant. Read here about this dial.  The watch was found in 1983 but it is unclear for how long it stayed submerged into the salty waters of the Pacific Ocean. Some researchers think that based on the way it looks we can assume it was “diving” for maybe 2-3 years.

citizen 150m automatic diver

In the picture we can see that the watch is still attached to the red nato strap so I will wear mine (same model, same year) like that for the next days. 🙂

citizen-lost-in-the-ocean-australia-52-0110-diver-red-nato

The nato strap and the fact it got lost there make me believe that a surfer lost it while riding a huge wave. It is a nice imagine to picture even though there is no clear evidence this is the true. In the end the mystery is the salt and pepper that makes a good story.  The water resistance of this model is 150m, it has a thick mineral crystal that is well fitted into the case and a screw in large crown. The caseback also screws in so in my mind there is no doubt that these are real tool watches. My 52-0110 diver was pressure tested by my watchmaker and to my excitement passed with flying colors. The movement inside is the automatic Citizen calibre 8210A with 21 jewels.

Read more about Vintage Citizen Divers HERE. 

Citizen Memory of Reversion Okinawa


The Okinawa Reversion Agreement is an agreement between the United States and Japan, in which the United States relinquished in favor of Japan all rights and interests under Article III of the Treaty of San Francisco obtained as a result of the Pacific War. The document was signed simultaneously in Washington, D.C and Tokyo on June 17, 1971 by William P. Rogers on behalf of President Richard Nixon and Kiichi Aichi on behalf of Prime Minister Eisaku Sato. The document was not ratified in Japan until November 24, 1971. This treaty, “Agreement between Japan and the United States of America Concerning the Ryukyu Islands and the Daito Island,” negotiated control of Okinawa back to Japan while maintaining U.S. military forces on the islands. It is known more commonly as the Okinawa Reversion Agreement.

Citizen made this commemorative edition in 1972 in order to celebrate the rightful event. My watch is made in 1972, February. 

citizen memory of reversion okinawaThe watch was accompanied  by a beautifully made hinged wooden box and a few other carefully chosen details. The box itself is simple and beautiful. On the outer part of the lid is has an engraved metal plate. Opening the box we see the watch and a medal with both faces being engraved. Remove the blue material inside and you can find the price tag and another dial (in case you desire for a cleaner more elegant look). In this package we can also find the instruction paper.

citizen reversion of okinawaBack to the watch! Well… we have a beautiful elegant piece made in 920 sterling silver (as well as the buckle).  The case measures 31mm / 38mm without the specially designed crown. It has an oval shaped engraved dial with applied hour markers. The acrylic crystal is flat. This is an elegant watch so it has only two simple (painted black) hands – hour and minutes. The movement is a hand winding one, with 23 jewels, Citizen calibre 6740 running at 28,800 bph. The strap, original too, is black and simple and based on the way it looks I might consider it as being made from ostrich leather?.

All things considered it is a beautiful rare watch, an awesome complete package celebrating an important event for Japan.

Citizen Divers and Tropic Straps


Anyone interested in vintage divers recognize what a Tropic strap is. The others should know that this is a certain type of rubber band, made  in Switzerland during the 1960s and 1970s.  They were later manufactured in China and Hong Kong too, using the original molds and same materials. The originals are signed “TROPIC” and marked “SWISS MADE” and are typically fitted with an “INOX” or “ACIER” signed buckle. Citizen used the multiple perforated model with a single sliding strap keeper as seen in the pictures below. They are marked “Tropic” and the lug width (let’s say “20mm”) is indicated. “MOD DEP” that stands for “Modèle DĂ©posĂ©” or registered design. The reference no. is also visible on one end. They are made from a very pliable rubber for a comfortable fit and durability. The band is 5mm thick where it meets the watch and on the clasp end and 2.6mm thick at the tail end.

Here it is how a Citizen stainless steel buckle should look like on one of these Tropic straps. My opinion (from the data I have so far) is that most of them came with the “Acier” or “Inox” signed piece.

citizen tropic strap

Not only Citizen were fitted on Tropic straps but Rolex, Tudor, Blancpain, Omega, Longines and many others too. They were all aware  of the Tropic quality. Soft, relatively thin, very pliable, durable and a gorgeous feel and look on the wrist. vintage citizen diving tropic strapYou have a ’60-’70 vintage Citizen Diver? Get a Tropic strap for it! It will be the perfect match!

Read more about vintage Citizen diving watches HERE.

Citizen diver 150m 52-0110 dial variants


The largest group of Citizen divers is the 150m one. It has a classic design and a gorgeous look. They had a production time span of about 15 years, powered by a handfull of movements. The last model was the one in this article, the 52-0110. Even if this is one model it had a few variants. I saw only black dialed versions and a rare orange dial one. Stephen on his page suggests it might have had a blue dial too. http://sweep-hand.org/citizens-vintage-divers-1962-to-1980/ I have yet to see one to confirm that.

No matter the color, we can see two design variants, one prior to 1978 and one after 1978. I will call them “type 1″(8210 820719-S) and “type 2” (8210 824391 KA). The dial code is printed on the dial at the bottom of 6 o’clock. I am lucky enough to have both of them. Let’s see the picture that can be magnified them for better understanding.

citizen 150m 52-0110

My type 1 was made in ’77 and type 2 in ’78. The case is the same, the crown, crystal, bezel and movement are the same. Both powered by the well known Citizen cal. 8210, 21.600bph, quick set date, non hacking seconds.

The main difference is the dial, and the way the hour markers, the logo and the date frame are made.

  1. Type 1 has the letters of the Citizen logo separated while type 2 has all the letters connected in an applied logo.
  2. The date window on type 1 is connected with the lume frame. By contrast type 2 has two distinctive parts, date frame, and lume frame.
  3. These is due to the way Citizen chose to manufacture the dials. Starting from ’78, on type 2, they decided to apply these elements, and so they did. They made the dial, painted it, printed the white lettering and the minute markers and later applied the logo, the date frame as well as the hour markers.
  4. In type 1 (prior to ’78) we have a unibody dial, made in one piece containing the logo, date frame and hour markers. After painting and printing it Citizen polished the surface revealing this look.
  5. Under magnification the main difference is easy to spot: Type 1 has polished elements with only one metallic surface appearance while type 2 had these elements polished  on the sides too. This is because they were never painted. On type 1 we can see the black paint on the sides of the logo, date frame and hour markers.

With Citizen most of the times the look of a watch is dictated by the manufacturing process and so is the case with these dials too.

Read more about this model here:  https://vintagecitizenwatches.com/2013/12/24/citizen-automatic-diver-150m-52-0110/

Citizen Challenge Golf 7760-770901K BLS


Finding a NOS watch or a mint one, (new old stock – one that was never worn) is not an easy task when talking about vintage watches. Finding one dating more than 40 years ago is even harder. But finding one that has its original box is pure luck. Add the fact that it has not only the hinged box but the outer cardboard cover too, and it is a rare model, and you have now the full picture of this extraordinary package. vintage citizen challenge golf This in the Citizen Challenge Golf 7760-770901K BLS. During 70’s Citizen was developing a wide range of watches and because golf was a not to miss opportunity, one watch dedicated to this sport was released by the manufacture. Read about more sport related Citizen watches HERE. This particular model came in two case styles, a round one and the one I am presenting here, a TV style one. Usually I see them on leather straps (in fact this is the only one I saw on a bracelet). So a TV coated case, with a beautifully polished / brushed stainless steel ? bezel on a matching coated bracelet. The bracelet is very light and might be aluminum. The coating is not black, but a dark army green. The acrylic crystal is flat and on the underside surface, at 12 o’clock, it has a magnifier for better visualisation of the golf score window. The casebak is made in stainless steel and is engraved 7760-770901K BLS, water resistant, Citizen, and the serial dating it to March 1973. The outer part of clasp is coated, as well as the clasp extension, while the folding part is polished and engraved: Citizen watch Co Japan, base metal tops, stainless steel back.citizen-challenge-golfThe movement is the Citizen calibre 7760, developed specially for this model. It is a nicely constructed one, automatic, with hand winding capability also. It has 26 jewels, it hacks and has a date that can be changed only by moving the hour hand (not quick set). The window at 12 o’clock is for keeping the score. Pushing the crown advances the score is the watch is held vertically and goes the other way around if the watch is held up side down while the crown is pushed. I don’t know much about golf but the watch has these numerals on this score wheel: on blue, from 0 to 18 and then prior of 0 we have on red 1 and 2. The dial is blue in bright light but green in normal light. It is darker on the sides and brighter in the center. The hands, the applied logo, window frames and hour markers are polished.

Update: 

Here is another completely different model, round case with original white strap. (pictures from online seller)citizen challenge golfBeautiful interesting watch with a great dial too look at but a difficult one to photograph right. So… I will keep on trying until I have the perfect picture! 🙂

Citizen Crystal 7 – 33 jewels


Among the interesting vintage Citizen, this one has it’s special place.

It is the para water Crystal 7 with 33 jewels and a uni body case.

citizen crystal 7 33The watch is the perfect size for a dress one, not too small, not too large just as it should be even by today standards, at 37mm diameter. The case is elegant, entirely polished, made in one piece of stainless steel. That means that the case back can not be removed and the movement comes out only by removing the mineral flat crystal. This is a nice feature that makes the case a little more water resistant by eliminating the risk of water entering the watch through the back. Because the case back is the same piece with the entire case it is possible to place the beautiful engraving in such amanner that it is always crown side up. This is a nice bonus to the overall look of the watch. The engraving shows the water resistance by “para water” marking and the uni case body is marked by a small “x” inside a small circle. The model is ACSS 51401-Y and was made in April 1966.

The dial is silver, with a sun burst effect and a lot of applied markers. The hour markers are applied, the day and date frames are applied, the Citizen logo, the 7 logo and 33 marking are also applied. The “Crystal” writing is in black and so are the minute markers. The hour markers have a longitudinal black line just as the hour and minute hands. The overall look of the face is beautiful, silver with black, elegant accents. The only color used is the “SUN” in Sunday on the day wheel.

citizen-crystal-7-33 copy

The movement is the automatic (hand winding is also possible) 33 jewels Citizen cal 5204 ? , beating at 18,000 bph. It is a quick set date while the day changes by advancing the hourhand past midnight. It proved to be very good at time keeping; some people even say it is very close to Chronometer grade and Citizen Chronomaster line.

The strap is a replacement black leather Citizen strap with a simple stainless steel tang buckle. I think it fits the watch and adds to the overall elegant look.

Beautiful, elegant, classy day-date vintage Citizen.

Citizen Chronomaster 500m Chronometer


This is THE holly grail of Citizen collectors! This is one of the most sought after vintage watches! This is my dream, my so long waited one and the answer of all my intensive searches!

People ask me where did I find it? I am going to tell you the story of finding this one.

I started collecting vintage Citizen a few years ago. (I write this article in 2015 February) I always loved divers and chronographs. The first watch I had as a kid was a blue Volkswagen quartz “diver”. I still have that one.  Then as time passed I found myself over my head into buying and selling, repairing and loosing money because of my passion, reading, writing, comparing and… you know… collecting. 🙂  I learned that there are fakes, aftermarket parts, interesting watches and common ones. I found out what I like and tried to let the other watches go. I learned not to buy only because it is a good price. I learned a lot and I am still learning. Then about two years ago a piece of information came to me. It seemed that there is a certain diver made in stainless steel, Chronomaster, 500m WR, Chronometer grade. So I started looking for one.  Sometimes I dreamed about it, sometimes I thought I found a lead but time after time,  it was just a mind trick. In all these years I searched for one each and every day. I found four so far. I bought one. The first one was sold as “junk” in Japan for USD 4.100. The second one I found online, on a watch forum, and has a replacement bezel and bezel insert and is not for sale. The third one, on facebook, has a replacement crown, bezel and bezel insert and non original strap and is nor for sale. The fourth one is my watch.

One month ago (2014 December) I was on a trip in Hong Kong and of course I had my share of watch hunting. So I found a vintage watch store that had an Alarm Citizen. I asked if they had any other Citizen and was told to return tomorrow. They will look for more in the back of the store. This is what I did. The next day I saw 5-6 watches and got myself THIS Citizen Leopard. I got the watch and went to dinner. Waiting for the food, I google searched the serial of the Leopard I just got. I might have entered the wrong digits because one among the images I found online showed a Citizen 500m. There was a new image that I didn’t see before. I clicked it. Imagine my surprise when I found that the Chronomaster was for sale in Japan, posted one day before! I tried to translate the page on my mobile and contacted the seller. They were not selling outside Japan. My world tumbled down! I wrote on my facebook page asking if maybe I have some friends from Japan. Eric said yes! So I wrote him. We never spoke before that day but now we are good friends. Thanks Eric! He said he was willing to buy the watch for me and send it my way. To make a long story short, I sent him the money, he contacted the site where the watch was sold, the site contacted the seller, the seller sent the watch to the site, the site said the watch is not ok and maybe they will cancel the transaction if they can’t solve it. The watch was running fast but I didn’t care. Eric said that if they don’t fix it they will not send it. I worried and I waited. What was I supposed to do? Nothing. It was not in my power. A few days later Eric had the watch! Then the watch was on the way to me. 🙂 Let me tell you that the original pictures of the watch were of a very poor quality and I had only a vague idea about what I was buying. Later I found out more information on the watch by talking directly to the seller. This was a very difficult task to achieve. Not easy to find the original owner, trust me on this one. 🙂 So, the only info I got is that the watch came from Kawaguchi, Saitama, Japan. I hope I will find out more. (I found nothing more – 2017)

So this is what I got:  A huge 44mm one piece stainless steel case (uni body case – the movement comes out through the frontal part of the watch, after removing the crystal and the bezel of course), thick slightly domed mineral crystal, unidirectional 60 clicks bezel, screw in crown, rubber strap marvel! I got the whole package! One thing I found (June 2017) is that the eagle engraving on the back is not actually directly on the case but rather on a steel inlay (like the gold inlay used in the dress Chrono Master) I didn’t remove it but I am quite sure I am right. Anyway, back to the story. 🙂 My watchmaker opened the watch only to find a perfect movement as the one in THIS Chronomaster (but Chronometer grade – Citizen 5440). Everything works as it should! I am so happy!

Well… the hunt is over, the dream has come true, the wait was long. I am tired and so happy!

Thank you: Eric (Japan), Stephan (UK),  Jack (Singapore), Fred (Austria), Daniel (Germany) for all your contribution. You all have your part in making my dream come true! Thank you my friends!

Update 2016: Here is another one. 🙂 So I have two now. (Well… I sold one to have the money for the other Grail, the Glorious – 2017)

citizen 500m chrono master diver vintage

Update 2017: Hard to believe but I found another one for sale in Japan (the best condition I saw, really beautiful!) (pictures below and all credit for them to the seller – Kyotoya – Japan) This one was made in January 1969, the first production date I saw. Here it is:

Update July 2017  – I bought and instantly sold another one, the first serial January 1969, never polished, 100% original. Here it is:

Conclusion 2022 Oct:

In all the years of hunting these watches I saw only 27 pieces, in private collections or online. I had four of them. Putting together all the serials and details the conclusion so far is:

  • 12 of them are made in April 1969, 2 made in March 1969 and 6 are made in January 1969 (90100xxx) (I cant see the serial of the other 7 in order to date them)
  • there are two dial variations: “CHRONOMETER” & “Chronometer” Why?
  • the “Chronometer” variant has an aging yellow lume. The other remains more green.
  • the “Chronometer” lume is not consistent, the dial  lume could be more greenish, the hands more yellow and the seconds hand more brownish in the same watch. The bezel pip lume even more darker.
  • the April serials range is from about 90400420 up to about 90401130 (except the January 69 pieces, the first one being is 90100xx and the March ones) How do the last 5 digits of the Citizen serial actually work ?
  • the finishing of the case  – all brushing should be longitudinal, only on the top part of the case
  • they came on 20mm straight end Tropic straps (with Citizen signed buckle?)
  • there is one collector in Japan that has four pieces, I also had four but only two at the same time. I have one now.
  • based on some of my sources it seems the total number of watches produced is probably 500, (500 for 500m) most of them probably are thrown away in the trash. We tend to forget that back then watches were not as collectable as they are now.
  • the reason why they were made was because Citizen had something to prove, the reason they stopped making them is because they made the statement and proved it. They made the best diver. The rest is history.
  • no parts are available or will ever be available.
  • since the number of total watches I found kept rising over the years and it is over 25, I am safe to say this is NOT the most rare vintage Citizen diver.

Read more about how to open this unibody case watch HERE.

Read more about Citizen divers HERE.

Read about another ultra rare diver HERE the Citizen Super Auto Dater Professional – my favorite

Read about another HOLLY GRAIL watch, the Glorious, HERE.

Citizen Shine Braille Watch 4-300017TA


Citizen goal was clear from the start: to have a watch made for everyone. Time telling involves looking at the hands position on the dial but because this is not always possible, a watch was needed for the visually impaired people, for those who are blind or don’t see that well, and for those who have no light during night hours. Maybe Citizen also thought about the military purpose when a light is not always possible to use, so a different solution was needed. This is just a rumor and I doubt it is true, but who knows?! Unfortunately the solution was not a minute repeater (I would have loved one!) Citizen launched the “Shine” model in 1960. An official press release states that in 1967 a number of 215 watches were donated to 29 different countries to help the blinds, as an effort to support the United Nation program of promoting friendship and world peace. In 1975, 45 years after the first ever Citizen was produced, the company donated 5,000 of these watches to all 10th to 12th graders visually impaired students in Japan.

citizen shine

Citizen Shine was the obvious answer for them! The name is somehow ironic because for an object to shine it needs light, but this model tells time without that. If it shines, it doesn’t shine for time telling!

The case (35mm/10mm), as well as the bracelet, is made in stainless steel, (second generation has a SS back but the case is metal based) the flat caseback snaps into position and the domed acrylic crystal covers the face. If this would have been made only for the blinds I feel that having a clear crystal would have been somehow an overkill. So, what makes it so interesting? Well, the main feature is the fact that on this model the crystal is hinged to the case and can be flipped open. On the earlier variant (it was first introduced in 1960, making it the fist Japanese watch for the blinds) the crystal flips vertically pulling it open, but later on (on this first image 1969 example) a push release button was added at 2 o’clock so that the crystal pops open when that button is pressed. This makes it more secure and doesn’t open by accident, only by pressing that button. Now, on the later one, the hinge is on the lateral side of the case. Both variants do that in order to facilitate access to the dial and hand. The purpose for this is that the wearer can touch the face of the watch and this way the time is read. The hands are strong, polished and obviously very different in shape. The dial has three raised dots at 12, two at 3, 6 and 9 and one for the remaining hours. At the earlier model the dots were applied. Maybe they changed that because the applied dots fell as a result of all the touching and this could have affected time telling. Or maybe because it was cheaper and easier to manufacture this simpler second generation dial. There is no seconds hand to interfere with time reading. This way, only by touching, one can know what time it is.

The calibre is a manual winding one, with 17 jewels.

The first model had a 17 jewels parashock movement (2s/910) too, a variant of the 17 jewels used in the Center Second, but without a seconds hand, obviously. (second image)

citizen shine blind

(the second image – pictures found on the net)

Update 2015 Oct. – I was lucky enough to find a NOS, first generation piece, made in 1960, the very first year of production, so here they are below, side by side. 🙂 As you can see the movements are different, the crystal part opens differently, the dials and the hands are also not the same.

citizen shine braile watch

All things considered, this is an interesting watch, with a lot of history. We must not forget how lucky we are and blessed with our health. Also helping others less fortunate should be something for all of us to consider when possible!

All the best my friends!

See the video of this watch HERE

Read more about Citizen history HERE.

Underwater Diving Watches Quartz War


The Quartz Crisis, (also known as the Quartz Revolution), is a term used in the watchmaking industry to refer to the economic upheavals caused by the advent of quartz watches in the 1970s and early 1980s, which largely replaced mechanical watches. It caused a decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of world watch production shifted to Asian companies that embraced the new technology.

On 25 December 1969, Seiko unveiled the quartz Astron, the world’s first quartz watch. The first Swiss quartz analog watch—the Ebauches SA Beta 21 containing the Beta 1 movement—arrived at the 1970 Basel Fair. The Beta 21 was released by numerous manufacturers including the Omega Electroquartz. On 6 May 1970, Hamilton introduced the Pulsar – the world’s first electronic digital watch. In 1974 Omega introduced the Omega Marine Chronometer, the first watch ever to be certified as a Marine Chronometer, accurate to 12 seconds per year using a quartz circuit that produces 2,400,000 vibrations per second.In 1976 Omega introduced the Omega Chrono-Quartz, the world first analogue/digital chronograph, which was succeeded within 12 months by the Calibre 1620, the company’s first completely LCD chronograph wristwatch.

quartz crisis Citizen divers(two prints from 1977 and 1979 of Citizen quartz and automatic diving watches side by side)

By 1978 quartz watches overtook mechanical watches in popularity, plunging the Swiss watch industry into crisis while at the same time strengthening both the Japanese and American watch industries.  As a result of the economic turmoil that ensued, many once profitable and famous Swiss watch houses became insolvent or disappeared. The period of time completely upset the Swiss watch industry both economically and psychologically. During the 1970s and early 1980s, technological upheavals i.e. the appearance of the quartz technology, and an otherwise difficult economic situation resulted in a reduction in the size of the Swiss watch industry. Between 1970 and 1988 Swiss watch employment fell from 90,000 to 28,000.(wikipedia)

At the same time Citizen was carrying it’s own war. Prior to this era the company was developing a lot of movements and interesting complications. Citizen production of quartz oscillators begun in March 1976 so the prints above are dating to the very heart of the war. Read more about Citizen history HERE.

So, who won?!